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前不久小编专访了RoboIMEX组委会,今年的RobIMEX已经蓄势待发,势必打造更加专业化、人性化和多元化的展会平台!那么,小编就带领大家了解一下截止目前RoboIMEX组委会在媒体合作方面做出的努力!

2018媒体合作计划

在前几届展会中,RoboIMEX组委会先后展开了与网易、新浪等网络社交媒体,中国工控网、ofweek机器人网等网络行业媒体,人民日报、广州日报等报刊媒体,E展网、3158展会网等展会资讯媒体,广东广播电视台、广州电视台等电视台媒体展开合作。

在原有基础上,打造更加多维度、宽领域的媒体合作,帮助展会和参展企业营造更加引人注目的平台。

针对于参展企业,我们将提供不同类型的宣传服务方案:白金套餐、黄金套餐及白银套餐。

我们希望将一些具有影响力的媒体和栏目引入展会中:前不久,我们确认了与中央电视台《品质》栏目的合作。

《品质》——专注成长型企业

《品质》是国内首档以关注成长型企业为主题的专题纪录片栏目,时长 15 分钟,于每周一18:30 在 CCTV 发现之旅频道播出,由央视著名主持人张腾岳、李雨霏主持。栏目采用纪录片拍摄手法,以“让中国品质更受尊敬”为使命,致力于用影像的力量助推中国品质走向世界。

理念相同促合作

《品质》栏目与RoboIMEX是非常契合的。2014 年,国家主席习近平提出 “推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”的“三个转变”重要指示,明确了品牌、品质之于产品、企业、国家的重要性。在此政策的指导下, 2014 年 9 月《品质》栏目应运而生。近三年以来,栏目记录了三大产业成长型企业几百家,通过影像化语言深度挖掘“中国制造”。

RoboIMEX是一个致力于成为推动落实《中国制造2025》的行业盛会,同时组委会也看中了《品质》这档栏目对品质的追求,对商业的坚守,依托 CCTV 发现之旅及新媒体播出平台,为“中国制造”赋予了新的意义,树立全社会对“中国制造”的信心,可以说两者一拍即合。

《品质》广泛的影响力

首先,《品质》报道受众覆盖全球,报道形式涵盖文字、图片、视频、现场采访,复选企业入围等多种,传播载体包括门户网站、专业网站、30 多家网络媒体,入围后企业可在专业的纪录片频道进行展播,预计实现超过总流量 5000 万次、日均 500 万次的受众浏览和报道曝光率。
其次,《品质》栏目以发现之旅频道和爱奇艺、腾讯视频、优酷、土豆等为播出平台,实现多屏共生。发现之旅频道是由中央电视台所属中央新闻纪录电影制片厂(集团)开发运营,该频道于2005 年开播,是国内首家人文地理频道,也是国内领先的以人文探索、科学揭秘、旅游地理节目为主的专业频道,同时也是中国唯一的“空、地、网”一体化多媒体传播平台。
《品质》走进RoboIMEX

《品质》将会为一些RoboIMEX合作伙伴企业和行业知名企业进行现场采访,同时,这些企业将有机会出现在CCTV-发现之旅《品质》栏目的节目中或其自媒体《发现星品牌》媒体及公众号和官网上进行展播。

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