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《品质》栏目成为RoboIMEX唯一央视纪录片素材征集媒体

前不久小编专访了RoboIMEX组委会，今年的RobIMEX已经蓄势待发，势必打造更加专业化、人性化和多元化的展会平台！那么，小编就带领大家了解一下截止目前RoboIMEX组委会在媒体合作方面做出的努力！

2018媒体合作计划

在前几届展会中，RoboIMEX组委会先后展开了与网易、新浪等网络社交媒体，中国工控网、ofweek机器人网等网络行业媒体，人民日报、广州日报等报刊媒体，E展网、3158展会网等展会资讯媒体，广东广播电视台、广州电视台等电视台媒体展开合作。

在原有基础上，打造更加多维度、宽领域的媒体合作，帮助展会和参展企业营造更加引人注目的平台。

针对于参展企业，我们将提供不同类型的宣传服务方案：白金套餐、黄金套餐及白银套餐。

我们希望将一些具有影响力的媒体和栏目引入展会中：前不久，我们确认了与中央电视台《品质》栏目的合作。

《品质》——专注成长型企业

《品质》是国内首档以关注成长型企业为主题的专题纪录片栏目，时长 15 分钟，于每周一18:30 在 CCTV 发现之旅频道播出，由央视著名主持人张腾岳、李雨霏主持。栏目采用纪录片拍摄手法，以“让中国品质更受尊敬”为使命，致力于用影像的力量助推中国品质走向世界。

理念相同促合作

《品质》栏目与RoboIMEX是非常契合的。2014 年，国家主席习近平提出 “推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”的“三个转变”重要指示，明确了品牌、品质之于产品、企业、国家的重要性。在此政策的指导下， 2014 年 9 月《品质》栏目应运而生。近三年以来，栏目记录了三大产业成长型企业几百家，通过影像化语言深度挖掘“中国制造”。

RoboIMEX是一个致力于成为推动落实《中国制造2025》的行业盛会，同时组委会也看中了《品质》这档栏目对品质的追求，对商业的坚守，依托 CCTV 发现之旅及新媒体播出平台，为“中国制造”赋予了新的意义，树立全社会对“中国制造”的信心，可以说两者一拍即合。

《品质》广泛的影响力

首先，《品质》报道受众覆盖全球，报道形式涵盖文字、图片、视频、现场采访，复选企业入围等多种，传播载体包括门户网站、专业网站、30 多家网络媒体，入围后企业可在专业的纪录片频道进行展播，预计实现超过总流量 5000 万次、日均 500 万次的受众浏览和报道曝光率。
其次，《品质》栏目以发现之旅频道和爱奇艺、腾讯视频、优酷、土豆等为播出平台，实现多屏共生。发现之旅频道是由中央电视台所属中央新闻纪录电影制片厂（集团）开发运营，该频道于2005 年开播，是国内首家人文地理频道，也是国内领先的以人文探索、科学揭秘、旅游地理节目为主的专业频道，同时也是中国唯一的“空、地、网”一体化多媒体传播平台。
《品质》走进RoboIMEX

《品质》将会为一些RoboIMEX合作伙伴企业和行业知名企业进行现场采访，同时，这些企业将有机会出现在CCTV-发现之旅《品质》栏目的节目中或其自媒体《发现星品牌》媒体及公众号和官网上进行展播。

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