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【中国智能制造网 市场分析】虚拟现实是笨拙的,而增强现实则不然。因此,根据市场研究机构Newzoo的一份新报告,AR在移动设备上的机会比VR更大是有道理的。

Newzoo:AR在移动设备上机会更大,VR则在主机和PC上更有潜力

Newzoo表示,沉浸感是许多消费者喜欢玩游戏的一个关键原因。AR和VR同样可以让游戏体验更加吸引人,且更具交互性,而这在以前是不可能的。VR尤其让玩家更接近沉浸感。

但VR目前受限于繁琐的设置和昂贵的硬件要求。因此,VR体验在主机和PC上具有更大的潜力,而不是在移动设备上。另一方面,AR在移动领域具有无限潜力,谷歌和苹果分别通过ARKit和ARCore大量投资AR。

移动主导着AR生态系统

AR领域主要围绕Android和iOS上的游戏和应用程序。 HoloLens和Magic Leap是两种主要的耳机选择,但它们的高成本使其更适合企业应用。

与此同时,AR消费设备只是具备AR功能的智能手机。带有增强现实功能的游戏或应用程序与传统应用程序一样,通过谷歌Play或应用程序商店发布。

游戏是最受欢迎的AR应用类别

Newzoo最近研究了iOS和Android上包含ARCore/ARKit的应用程序。在iOS平台上,游戏占AR应用下载量的25%,使游戏成为平台上最受欢迎的AR类别,其次是生活方式(20%)。

工作效率应用程序在iOS用户中很受欢迎。其主要目的是通过跟踪任务,与他人交流以及访问和共享信息来帮助人们的日常生活。

示例包括谷歌翻译、思维导图AR、AR计划3D、AR标尺、Torch AR、Vuforia View。就iOS上可用的应用程序数量而言,购物和工作效率在2018年上半年增长最快(分别为53%和43%)。

游戏也是Google Play上排名第一的AR应用类别。

目前,VR和AR的支持仅限于移动设备

VR更倾向于主机和PC,在移动设备上的潜力更小。高端VR耳机需要外围设备,这可以增加一层至关重要的沉浸感。虽然有很多低成本选择可以将手机变成VR耳机(例如Google Cardboard),但与环境的互动有限。

Daydream和GearVR是移动设备中最受欢迎的两种选择,但它们只与高端设备兼容,后者占智能手机市场的一小部分。实际上,Newzoo的全球智能手机和平板电脑追踪器显示,只有9%的智能手机在使用中是兼容的(基于2018年9月的数据)。然而,未来发布的许多新移动设备将支持AR/VR。

AR目前更适合移动设备,但对苹果和谷歌(分别为ARKit和ARCore)开发套件的支持仍然有限。在2018年9月,26%的有源设备能够使用任一SDK。

特别是,谷歌必须为特定的设备优化工具包,目前支持100多个设备。这似乎是合理的,但在同一时期有超过7000个Android型号在使用。尽管如此,谷歌一直在稳定地每月增加新的设备支持,慢慢地扩大了ARCore在世界上使用最多的移动操作系统中的影响力。

(文章转自中国智能制造网,来源前瞻网 Emma Chou)

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